(the first result when typing in “marketing” to Google image search)

For a while now I’ve been brainstorming ways to reach out to more potential readers and audiences for Making Things Move.

However, like any highly evolved human, I tend to procrastinate when I don’t have a plan. So, here’s the first step: I’ve decided to implement something I’ll call Marketing Mondays, where I devote an hour or two each week to a combination of brainstorming new ideas and implementing them (both activities required) – catchy, huh?! And I’ll hold myself accountable for this by blogging about it, along with any interesting developments.

So for this first iteration, here are some ideas:

• Idea 1) Get the book in the hands of professors teaching senior design classes to mechanical engineering students (possibly biomedical engineering and electrical engineering too).
• Action 1) Get a list of the top engineering schools, find info for and contact professors teaching design at the top 10 schools.

I know there are hundreds, if not thousands of engineering schools out there, but those are the kinds of numbers that lead to procrastination. I’ll start with 10 and go from there. I’ve also been trying to think of ways to reach high school shop and physics teachers, and mentors of robotics clubs. If you know anyone that fits these descriptions, or a resource of how to find names, please do let me know. Thanks!

In the midst of my procrastination, I did manage to create a Facebook page for the book a couple weeks ago. It would be SUPER if you could A) Like it, and B) list it as one of your favorite books in your profile!

And of course I would love to hear your ideas on how to reach out to more potential readers. The school year is just starting so my head is revolving around academia, but I’m of course open to any suggestions you can think of. If you’re REALLY interested in helping out, I’m attempting to hire a book marketing assistant for academic credit. As the post mentions, the role can be filled remotely, so proximity to me in NYC is not required. Spread the word! Thanks.